Content Creator Tips: How to Pre-Launch Your Online Courses
It may take a lot of time, preparation, and work to launch your course in the early stages, but in the long term, it will pay off. As a content creator, you want the success of your online course. Making a pre-launch marketing strategy is all you need.
Before launching an online course, you will need to know all you can about pre-launch marketing techniques. Luckily, this article is devoted solely to this topic.
Here, you will learn:
- What is a pre-launch marketing technique?
- Why do content creators need to pre-launch their online courses?
- 5 steps content creators need to follow to pre-launch online courses
- And many more…
What is a pre-launch marketing technique?
This marketing tactic helps create brand and product awareness before officially launching or releasing the product or service. It is utilized to pique the curiosity of your target audience, develop excitement, and create a sense of anticipation.
During the pre-launch period, which can run anywhere from a few weeks to several months, you will want to cultivate a following of loyal consumers so that you are ready to sell when the course goes live.
Why do content creators need to pre-launch their online courses?
To ensure that your course sells before it is even finished, you can add pre-launch online courses into your sales funnel.
As a prelude, you will use marketing tactics to lure potential customers into gaining their attention and building anticipation for your online courses.
There are a lot of "launch formulas" for sale on the internet, and the vast majority of them emphasize the importance of pre-launch. However, selling online courses does not begin as soon as the course is available. It is not that simple.
As a content creator, you probably know that creating demand for your online course is the only way to get people to know about it, appreciate its worth, and ultimately purchase it. Pre-launching online courses are the easiest approach to do this.
If you are doing a pre-launch, you do not need to have everything perfect; this is just a pilot to gather leads and test your concept. In addition, you can experiment with various marketing strategies, channels, and tools to find out which works best for your audience.
5 Steps Content Creators Need to Follow to Pre-Launch Online Courses
Getting students excited about a new course may be difficult, even for the highest-paying instructors and content creators. The good news is that there are marketing strategies to pique your audience's curiosity without appearing cheesy or staged.
Here are the steps you need to take:
#1: Identify your online course’s goals and outcomes
Make a list of the goals of your online course and the outcomes it provides to students.
Your first solid sales argument is to show the audience what they can earn and what transformation your course may bring in their lives. This is also the point when you select your audience since that will only remain to find out who is genuinely interested in your goals.
Strive for accuracy and objectivity at all times. Be honest and do not overpromise.
The pre-launch campaign for your online course will begin with these goals and expected outcomes.
You may also read: How to Create and Sell Online Course: The Ultimate Guide for Content Creators
#2: Build a solid e-mail list
Email marketing is a significant component of a pre-launch, and to achieve the most successful outcomes, you must first construct and cultivate your email list. According to Hubspot, 64% employ email marketing from small businesses to contact customers.
Developing a relationship with potential clients can be facilitated through email. You can accomplish this by sharing content relevant to them consistently. If you are a type of content creator who loves to write a blog, you may employ content marketing by showcasing your articles, newsletters, news, insights into your industry, and other information that readers will find beneficial.
Suppose you are not sure what your target audience wants. In that case, you should investigate the problems they have and try out various content types to determine which ones get the most engagement from your customers by looking at their email stats (open, click and unsubscribe rates).
Your clients will continue to return as long as you continue to provide content of high quality, and when you feel ready, you can present them with the option to enroll in a course. They will eventually begin to have confidence in your class and interest in it, and they will pre-enroll for it.
#3: Use their fear of missing out on creating a sales window
Loss aversion is hardwired into our brains. We overestimate the value of a potential opportunity because we are terrified of missing out.
A sales window is all about making it more straightforward for learners to purchase online courses, which many content creators use. If you alter the terms just a little, they suddenly adopt a "now or never" mentality and take advantage of a deal they previously would have passed over.
A sales window can be created in various ways, and you can even utilize more than one in your pre-launch marketing campaign to encourage different types of learners to take action.
First, there is the notification of the "course opening." Subtly, you may tell them that enrollment will eventually be closed by offering a course for registration. Also, you may mention that there are only a limited number of slots or seats open, so students should sign up as soon as possible!
As a next step, consider promoting limited-time offerings that include additional value. Perhaps an ebook or a unique pre-launch webinar will be a teaser for the upcoming course content.
Create your pre-launch landing page
A pre-launch landing page aims to persuade the audience to take action. Your promotional and outreach activities should direct users to this page, which outlines the course's goals and its benefits to students.
Use attention-grabbing headlines, videos, social proof, and CTAs that can lead to a purchase or at the very least a membership to your mailing list to get people to take action on your website. If you are a seasoned content creator, you should probably know this.
A sample of the course or its curriculum can help the user decide if they want to purchase the course or not by giving them an idea of what they can expect.
Send out the launch e-mail
Sending out an email announcing the launch is a great way to get the word out to your contacts.
Next, you will need to devote all of your marketing resources to promote your course to as many potential students as possible. In addition, perform a post-launch marketing effort.
This is a great opportunity for you to get feedback, develop cool testimonials, and build social proof for your course and future courses. It will also allow you to follow up with new subscribers and re-engage those who did not purchase.
Backspace makes it simple for content creators to pre-launching an online course with our special tools and features. Try it out for yourself now!
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