Youtube Ad Revenue for Content Creators is Down: 3 Reasons Why

YouTube is one of the available places for you to monetize video content. It draws in billions of users every month worldwide. That is why content creators from all over the world upload their videos to YouTube to generate revenue from their work.

Sadly, YouTube is a platform prone to a great deal of instability. Content creators have noticed a decline in the amount of money they make from YouTube. 

Let us look at the three possible explanations for why your ad revenue has been down. 

Businesses cut advertising budgets amidst the COVID-19 pandemic

People were hooked on their phones, and YouTube videos were seen more frequently during the peak of the Coronavirus.

YouTubers and content creators were working harder than ever, but they were still making less money than they had in the past. That is because the COVID-19 outbreak reduced advertising revenue by roughly half.

In fact, despite an increase in views, many creators saw their earnings fall.

For the first time in many years, Google's parent company, Alphabet, reported an 8 percent reduction in advertising revenue in the 2nd quarter of 2020.

In part, this is because the Coronavirus compelled many companies to drastically reduce their advertising expenses, particularly during the first quarter of the pandemic.

Modified community policies and regulations 

Many firms cut their ad expenditure on YouTube due to concerns about the safety of their products, such as the removal of sponsors from content that shows a lot of pornography, nudity, discriminatory, or xenophobic remarks, and many more. 

All of these things reflect adversely on the companies' reputations. Understandably, no one wants to support or promote these off-brand initiatives.

As a result of this protection, many content creators lost money. Especially those who do not engage and produce these kinds of content material but have had their money cut off by mistake often.

Some of the creators had a tough time during this period, as they were all always afraid of losing their money.

Outdated content material 

Videos on YouTube come and go like the weather. For example, some themes are more popular during certain seasons and holidays, while others become buried behind the ever-increasing number of YouTube videos that are being released.

Changing your content approach may be all it takes if your YouTube profits plummet. Make sure you develop relevant content for each season but don't expect it to continue attracting attention when the season is done. 

Even though the stats suggest that YouTube is a growing platform, the income of its content creators is drastically decreasing.

Why? In a nutshell, YouTube is not the greatest place to monetize your videos.

If you want to become a full-time content creator, you should not rely on YouTube ad sense alone. There are other ways to monetize your content, like building an online community on Backspace. Our platform allows you to explore lots of recurring income streams to increase your revenue, including digital products and online courses. 

Grow your community with us!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


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